Sunday, January 30, 2011

Redefining "Community"

Two weeks ago, if you were to search for the #jan25, #Cairo, and #Suez hash-tags on Twitter (trending topics denoted with a "#" preceding them), there would have been no results. However, during the days leading up to the historic protests on "January 25," or even now as the crisis in Egypt is still developing, those hash-tags elicit tens of thousands of hits.


There has been a recent outcry of protest and revolt in Egypt and much of the protest and rioting is all thanks to new media (hence the government block on the internet). According to CNN (and a multitude of other credible sources), there is a facebook page that is devoted to the planning and support of the protest that took place on January 25 and has nearly 100,000 members. The foundation for the protests in Egypt is the internet, facebook, twitter, and other forms of new media (cell networks, blogging). Twitter even provided some help to the victims of the protest, "One tweeter advised people how to wash tear gas from their faces, and warned people to avoid wearing contact lenses during the protests. "Spit, blow your nose, rinse out your mouth, gargle. Do eyewash from inside to outside with your head tilted to side," the tweet said" (CNN article).

While I don't want to venture too deep into the topic of "new media in developing countries" just yet, this theme of building community via the internet and social networking is one that did not originate in foreign countries. In fact, we see examples of this every single day -- just look at your events calendar on facebook, meetup, or an evite you get via email. People create these events on facebook (birthday parties, forums, potluck dinners, holiday parties, etc.) and people show up, in-person to these events.

Clay Shirky, author of Here Comes Everybody, opens up his book with a story about a stolen Sidekick cellphone. In May of 2006, Ivanna left her phone in the backseat of a cab, just like thousands of other New Yorkers that year, and went through the harrowing process of getting it back. Unfortunately for Ivanna, her process was not any easier, and perhaps even harder, than any one else's. Upon calling her cellphone provider, she discovered that the phone was found and actually was being used by a young girl named Sasha. When Ivanna reached out to Sasha to get the phone back, Sasha was less than willing and made up a story about how she got the phone. Unwilling to put up with the lies and acting on his frustration, Ivanna's boyfriend, Evan, created a basic website explaining the story, posting accounts of what had happened, and even pictures of Sasha, retrieved from her Myspace page.

After being live for a few days, Evan started to receive hundreds of emails, at times he even got 10 emails a minute, "from people asking about the phone, offering encouragement, or volunteering to help" (Shirky, 3). You'd think there would be a happy ending next -- but such was not the case. As the support grew stronger, Evan's site began to attract media attention from CNN and other news outlets, yet Sasha was not showing any signs of returning the phone to Ivanna. Eventually the phone did get returned, but only after the NYPD was "forced" to change the case from a "lost" to "stolen" phone.

The remarkable theme of the story is the community that developed online and resulted in in-person action. If it were not for Evan's website and the surprising number of hits, forum participants, and media attention that it received, Ivanna's phone would still be "lost." Just like the facebook page for the protest in Egypt, any online community can spark non-mediated results.

In an interview with a reporter, Sasha's mother told the reporter "I never in my life thought a phone was gonna cause me so many problems" (Shirky, 6). Shirky goes on to explain how it's not the phone that caused the problem in the first place, but in fact it was Sasha who withheld the phone and did not return it, even when she knew who it truly belonged to. This is a clear example of technological vs. social determinism (and an interesting one at that). The fact that the phone was the center of the problem, meaning that it was the stolen DEVICE, does not mean that the phone itself is the root of the problem. Let's go back in time 50 years or so. We don't have cell phones or the internet and if you started a conversation about "Twitter" with someone they would probably suggest you undergo psychiatric evaluation. If Sasha found a book under a tree and kept it for herself even after she saw posters around town advertising a "lost book," would Sasha's mother react the same way? What if the book was a cup of water? A shoe? A piece of cake? A hair clip? A car tire? You can place the blame on whatever you want--but the truth is that the immoral act by Sasha would be the same and take on the saem consequences in every situation, whether it was a phone or a shoe. People like to place a lot of blame and attention (both negative and positive) on new media, specifically when there is a large incident like the protests in Egypt or Evan's website making headlines.

So what does this all mean?

In her introduction to Alone Together, Sherry Turkle suggests that the internet and social media connects us "when we wish" and gives us the ability to "disengage at will" (Turkle, 13). She goes on to say that while Skype is in fact a revolutionary way of connecting to each other, people are likely to multitask and check emails or facebook, etc. while they are having the video-chat with a loved one -- presenting the idea of "alone together." This idea of being "alone together" is valid -- I've sat in many classrooms where all of the students are looking at anything other than their notes and the professor ends up teaching to about 3% of the students (I make up part of that percentage :). That's a prime example of being "alone together." However, perhaps those students who are "alone" are actually "together" with other people on the net. In the case of Sasha, maybe they were checking in on the status of the stolen phone and offering support on the forums. Perhaps, if they are Egyptian, they were helping to organize the protest for January 25. To offer my own (somewhat radical) argument: In any "normal," non-mediated situation involving a large group of people, there will always be people who are not really "there." Sure it's not as easy to mentally check-out by checking your email or facebook, but who really cares? If you don't want to be there and you're not finding yourself fulfilled, you should be doing something else (assuming this is an out-of-school type of situation; i.e. a party, or a conversation).

Why should we live life forced to participate in social interactions that we don't want to? It's not paying taxes and it's not going to work -- it's a social interaction. If social media and the internet expands our ability to interact with people who talk about things we want to hear and give us the type of feedback we want to receive, why shouldn't we take advantage of this and rally an online community? Barack Obama might not have been elected into office if it weren't for the help of the power of social media (and...perhaps what he stands for) and the protests in Egypt might not be getting as much media attention as it is if it weren't for social media (that's actually almost 100% certain given the circumstance of the Egyptian gov't banning the internet). Perhaps what this all means is that we have a new definition of community to add to the list, one that involves, and inherently relies on, the internet and social media to start, and go on to thrive, and that's OK. Change is unavoidable and destined to occur so why try and fight it? You don't fight having to go to the bathroom when you have to, right? It's just a part of your life. And so is change.

Sunday, January 23, 2011

Social vs. Technological Determinism

It's no secret that our society, world, country, individual communities, and day-to-day interactions have all been transformed (not using that word lightly) by the introduction and influx of new media technologies. To be clear, when I say "new media technologies," I mean anything and everything related to the internet and the derivatives of such. This includes the internet itself, the personal computer, smartphones, and social media (facebook, twitter, blogging, etc.). New media technologies have only been around for a few decades (since the 1980's) yet have expanded and been adopted by society at an incredibly rapid rate. Without delving too deep into this rich history of the internet, I would instead like to explore two important stances that theorists take on modern new media technologies: the Technological Determinist Theory and the Social Determinist Theory.


First, let's explore the stance of technological determinism:


  • "The medium is the message. ...It is the medium that shapes and controls the scale and form of human association and action." Marshall McLuhan's famous phrase that sparked a discussion and debate over the effects of new media technologies. 
  • States that technology is the driving force behind the change and development of our society, culture and social construction of reality. 
    • the machine has the power


    McLuhan's stance is really a good summation of the theory behind technological determinism. He makes analogies from history that show we are simply following a social trend with technology. For instance, he speaks about the lightbulb and states that doctors can perform open heart surgery because of the light it produces or it can prolong a baseball game through the dark hours of the night. These examples are the content of the lightbulb, according to McLuhan (Understanding Media, 24). Would these examples be possible without the lightbulb? If you want to get technical, yes, of course they would be, but it wouldn't be with the same ease and convenience as it is with the new technology of the lightbulb. However, according to McLuhan, the lightbulb will (and has) shape(ed) our society and transformed the way we do things and is the content itself.  


    And here's the stance of social determinism:
    • idea that social interactions and human behavior shape human actions and the power lies in the individual.
    • the person has power over the machine
    • we are the hands that control the computer and we are the intelligence behind the creation of machine. 
    • the human race is given more credit and autonomy 
    What I find to be most baffling in the debate over technological vs social determinism is this lacking of the acknowledging who created the technology or the machine. These are all man-made, human constructs that we choose to use, choose to not use, and choose how to use. Perhaps, yes, in today's age it would be difficult to "choose" not to use a computer or pay for the an internet subscription. However, what we do with it, I strongly believe, is birthed from our own inhibition and our prerogative. Why give so much credit to the machine? We are not slaves to the machine nor are we creating machines with that goal in mind. While there are GUI (Graphical User Interface) for most machines (computers, phones, and other electronic devices), which may inhibit the full potential of that device and lead us through the functionality by way of a map, we are still given options. If you're a writer, you can write a romance or a thriller in Word, if you're a web designer you can design a website for an Adult film production company or a GreenPeace organization -- there is no limit to what you can do with a computer or internet connection and to argue that the fashion that we do it in (sitting down at a computer and being connected to the internet) somehow makes us determinant on technology is hypocritical and outrageous.

    To play devil's advocate, what should we do then, to alleviate this so-called technological determinism? Should we eradicate all of new media, text messages, the printing press, the locomotive train, and modern language? Should we go back to the time of primal human existence and live in simpler times when we didn't have these technological distractions? Why are we picking on the success, developments, and ingenuity of man and woman? Why are we obsessing over the negative things that people do with technology and criticizing the good by saying we are too technologically determinant. Though I am a liberal and a self-proclaimed new media "enthusiast," I don't see a problem with adapting to our modern times that are spewing out new media innovations.

    In a recent study, out of the list of the top 10 highest paying jobs, 4 of the 10 were explicitly related to internet and new media technologies (#6 being Internet Marketing). This is indicative of the reality of our times and to ignore that or try and argue that this is somehow bad is ignorant and will leave you left behind and self-censored. While this reality is not the case for some developing countries around the world, it is for majority of modern nations and what we are accomplishing with these technologies is fascinating and unparalleled with anything we have ever seen in history. 

    Going back to McLuhan's example, the lightbulb only knows one job, to provide light. Yet according to McLuhan and the technological determinist theory, the lightbulb is not given the credit it deserves. Yes, the lightbulb has changed the way we do things and also the way we think, but is the lightbulb itself one to take on that blame or credit? Does the lightbulb really have the power over human intuition and intelligence to change us? Or does it only know "on" or "off?" The lightbulb is a catalyst for human innovation and success. The lightbulb, like the printing press, the personal computer, the cell-phone and the tablet computer, enable us to be more worldly, mobile, and aware. We can use these technologies however we want, for whatever we want (if at all), because we are the creators, the exhibitors, and ultimately the ones to then criticize and question our uses -- and that's how it should be. There is no winner or looser in this debate because it is not a debate. We are an ever-advancing world with an evolving technological intelligence and things are not going to get less advanced nor will they take a step back. And why should they? 


    We are dependent on technology because technology makes us greater and provides us with countless opportunity. Just as were dependent on transportation, just as we were dependent on fire, and for that case, just as we are dependent on oxygen to breathe. We can depend on modern technologies, because they make our lives easier, and still lead an autonomous, self-fulfilling life.

    Just for fun:

    Take a look at this visualization of what the internet looks like (connected IP [Internet Protocol] addresses) -- it truly gives you an idea of the complexity and vast nature of this supreme intelligence.